Overview:
This collaboration with the Chicago Bears represents a full-circle moment where personal history, city pride, and creative practice intersect. I led the creative vision across product design, illustration, and visual direction, shaping a body of work that reflects both the legacy of the team and the cultural weight of Chicago. The collection was developed as an expression of identity, community, and storytelling, blending sport and art into pieces that feel lived in, intentional, and emotionally rooted rather than purely commercial.
Story:
This project was rooted in real fandom and real history. Growing up in Chicago, the Bears were always part of the environment, the energy, and the identity of the city. Working directly with the organization to create a collection was not about placing art on merchandise. It was about translating what the team and the city represent into visual language, storytelling, and product form. Every design choice was intentional, from illustration style to graphic placement to overall tone. The goal was to create pieces that felt like cultural artifacts, not just fan gear. This collaboration became a way to bridge sports and art, legacy and new expression, while staying true to the community that shaped me. It stands as a moment where personal history, professional work, and city pride all intersected in one body of work.