Title

THE EXHIBIT

Title

ROLE:
Creative Direction
Exhibition Design
Installation Design
Fine Art Curation
Visual Storytelling
Environmental Branding

Overview:
House of Dreams marked a first-of-its-kind moment as I became the first independent artist to take over an entire Soho House property with a full-scale exhibit installation. The project spanned public spaces, private member areas, and exterior environments, transforming the house into a living gallery. What began as an invitation to participate in Soho House’s artist residency program evolved into a complete artistic takeover, allowing my work to fully reside within the space.


Story:
When Soho House approached me about their residency program, my response was simple. If you want me to be an artist in residence, the work has to truly live in the house. This project was built around creating deep familiarity and organic engagement by curating some of my most recognized and beloved works throughout the property. The downstairs lobby became an entry point into the world, elevators were fully branded, every member floor was thoughtfully curated with fine art, and the rooftop featured a custom banner and billboard to commemorate the moment. The goal was to create an experience that felt exclusive and intimate for members while still resonating with a global fine art audience. House of Dreams became an immersive environment where art, architecture, and community collided in a way that felt personal, elevated, and unforgettable.
 

CONTINUED

Title

"Soho House Cornerstone Murals" 
Chicago, IL

Title

ROLE:
Mural Artist
Creative Direction
Illustration
Visual Storytelling
On-Site Installation

 

Overview:
These murals were created as part of the House of Dreams takeover at Soho House, extending the exhibition beyond the interior spaces and into the public-facing environment. The goal was to use large-scale illustration and bold narrative messaging to visually signal that something special was happening within the house. Working in my signature character style, I designed and executed each mural as an extension of the larger story, treating the exterior surfaces as entry points into the world of the exhibit. The murals functioned as both standalone artworks and visual anchors for the takeover, bridging the private member experience with the surrounding community and reinforcing the idea that the house itself had become a living, breathing gallery.